If there is an industry standard for social media campaign planning – that standard would be Forrester‘s POST method. This method is the process we follow because very simply: it works.
(P) People - we assess your prospects and customers social activities. How are they using social media today?
(O) Objectives - we help you to further define what you want to accomplish: listening to, talking with, energizing, supporting, or embracing your customers and their ideas.
(S) Strategy - we plan for how the relationships with your customers and even detractors will change as a result of your social media interactions.
(T) Technology & Tactics - we determine which social media technologies and tactics to leverage to reach your audience, Â such as social networks, video, blogs, wikis, widgets, social media press releases and more.
Then it’s time to get developing the creative for the campaign and the message and tactics that enables you to reach your audience.
What’s Next? Contact Us or Go To: Social Media Real Estate Acquisition and Development