Social Media Campaign Planning

Our approach to social media campaign planning is based on the success of Forrester’s POST method.  

(P)  People - we assess your prospects and customers social activities. How are they using social media today?

(O) Objectives – we help you to further define what you want to accomplish:  listening to, talking with, energizing, supporting, or embracing your customers and their ideas.

(S) Strategy – we plan for how the relationships with your customers and even detractors will change as a result of your social media interactions.

(T) Technology – we determine which social media technologies to leverage – such as social networks, video, blogs, wiki, widgets, social media press releases, widgets and more.

Then it’s time to get developing the creative for the campaign – the message and tactics that enables you to reach your audience.

What's Next? Contact Us or Go To: Social Media Real Estate Acquisition and Development