Mobile phones and devices are rapidly becoming the primary channel by which your prospects and customers interact to fulfill their need for information. As a result, your ability to leverage mobile marketing to tap and engage consumers through a bi-directional dialog will be an essential driver for reaching your customers, increasing sales and growing your business.
Mobile provides a virtual one-to-one marketing channel where smart businesses have moved beyond advertising and into tailored engagement that delivers impressive ROI helping to:
- Reach new prospects
- Build customer loyalty
- Promote your brand
- Drive customers to your location
- Add an interactive dimension to existing media/channels
- Drive sales
We’ll Help You Reach Your Customers Through Mobile Marketing
MarketingOC offers flexible and turnkey mobile marketing services to help you achieve your brand, lead generation, customer relationship management (CRM) and sales goals.
Mobile Marketing Strategy and Campaign Planning
The success of you mobile marketing campaigns is ultimately decided in the very first phase of a mobile marketing campaign: Mobile Marketing Strategy & Campaign Planning. MarketingOC will help you with strategic planning, best practices, industry metrics and trends, and training and education. We offer mobile marketing strategic consulting, as well as insight into how to maximize consumer engagement, distribution and monetization of content, user opt-in and traffic, cross channel integration, promotion, and return on your investment
While every client has their own specific need, every mobile marketing strategy that MarketingOC deploys for our clients provides the ability to:
- Deliver content to a viewers mobiles immediately
- Communicate on an opt-in basis with customers for future promotions
- Provide a mobile site that customers can have instant access to wherever they are
- Deploy user engagement tactics such as mobile coupons, text-to-win, voting, polling, surveys and trivia games
- Rapidly to update content and deploy new promotions
- Collect marketing insight into demographic information, response rates and usage
With that basic understanding out of the way – expect our mobile marketing experts to take you through the Five Steps to Creating A Mobile Marketing Campaign which includes:
Step 1: Determining what your target market wants and how to best offer it. Are your prospects / customers seeking:
- Location-Specific Information
- Timely Knowledge
- To Make Life Easier
- Discounts / Coupons / Specials
- Mobile Entertainment
- Social Connections
- Mobile Coupons
- Preferred Status
Step 2: Aligning what your target market wants with your desired business outcome. Is a mobile marketing a channel for you to:
- Acquire New Customers
- Retain Current Customers
- Increase Purchases from Current Customers
- Increase Brand Awareness
- Drive traffic to your store / restaurant / location
Step 3: Selecting and implementing the best mobile marketing tactic for your campaign including:
- SMS / Text Messaging
- Mobile Web
- Mobile Web Promotion:
- Mobile Coupons
- Mobile SEO / Search
- Advertising
- Pay per Click
- Publicity
- Social Networking
- Location based Marketing
- Foursquare
- Gowalla
Step 4: Launching, managing and helping you to market your mobile marketing campaign
Step 5: Track and analyze what is working and make any necessary campaign adjustments
MarketingOC offers the mobile marketing strategy, tools and experience to achieve your business goals. Let’s get started creating your mobile marketing strategy. Contact Us…