MarketingOC Studios

NBC will be conducting an open casting call at the Downtown Anaheim Certified Famers Market this Thurs, Oct. 29th from 11:30 AM to 6:00 PM for the new show, "Perfect 10."

Here's the fyi on the show: NBC INTRODUCES NEW FAMILY-FRIENDLY GAME SHOW 'PERFECT 10'

So, all of you actors who call our Orange County video production studio looking for work - here's your chance!

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We are starting a new blog series - Marketing Nuggets. Basically, little chunks of interesting info that our existing and future clients that we think may find useful.

Today's Nugget Comes from The Online Video Insider and Chris Young:

It's clear that video content is being placed in front of captive audiences where it can be delivered -- and the advancements in technology are allowing for the content to penetrate places where it couldn't do so in years past. That said, it is critical to study advertising message delivery. Advertisers, who now more than ever have the opportunity to place video content in front of their audiences at many more points throughout the day, need to leverage a convergent, multiscreen and multiplatform distribution approach to help maximize exposure and accommodate the empowered consumer of the 21st century. Marketers need to capitalize on today's communication and content consumption habits to create the attractive reach and scale that right now is mostly achieved via television dollars.

In other words, video advertising that once required huge ad budgets for TV quality production and placement is now within reach of businesses of all sizes to reach their target audience in the environment in which they are spending time and interacting. 

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You probably don't factor in the cost of what it takes to make a rich and gooey chocolate chip cookie when you sit down with a plate of cookies and a tall cold glass of milk. You just enjoy the delightful experience of eating those cookies.

Enjoying video is a lot like enjoying your chocolate chip cookies and milk. You watch and enjoy, and you probably don't think to much about the ingredients that went into creating the video production. And while cookies are most always round, a video production should never be cookie cutter.

Of course, when it comes to your business, you are concerned with the ingredients, as it is the ingredients that help to determine cost.

So what are the ingredients (cost factors) that go into a MarketingOC Studios Orange County video production?

Here's a peak at what cost drivers we consider for each new video production and marketing production.

1. Project and production management: The overall planning and execution of the video production. While our video productions services are cutting edge, our client services are decidedly simple - you can call or email us at anytime with your ideas, needs and concerns, and we are ready to address.

2. Script Development: Every video must have a script. Often clients will write a basic outline, and we turn that outline into an engaging story. Even if it is just a 30 second commercial spot, there is a need for a story to engage viewers and motivate them to action.

3. Storyboard Development: Pairing the script to visuals is key to a smooth video production. It helps in preproduction planning, on set and in post production.

4. Talent: Getting the right talent is essential for connecting the on screen talent with the audience. So, we need to consider:

• Casting
• On-screen Actor(s)
• Voice over artist
• Extras
• Customers (Release form required)

5. Video Assets: A video production is often made of both custom and stock assets. Sometimes, it is less expensive to use stock footage, but that often comes with some trade offs such as the stock photo not being exactly how you may have envisioned, but yet, it is good enough.

• Images needed
• Stock photos (Royalty free)
• Licensed photos
• Custom photography
• Video
• Stock video (Royalty free)
• Licensed video
• Illustrations/3d elements

6. Special Effects/Animations: Motion graphics and special effects can help to create more impact by presenting text and concepts in an intriguing manner.

7. Location: The decision to shoot in our Orange County green screen video production studio or our Los Angeles video production studio or on location depends on the goals of the video production. But the basics we consider are:

• Studio rental
• Fees and permits
• Local or travel
• Building rental
• Sets
• Props

8. Music: Music adds a lot to any video and there are lots of options from stock to custom music that we consider:

• Stock music (Royalty free)
• Custom score

9. Crew: Having a strong team to executes your vision is essential. The video producition crew MarketingOC Studios may bring to your production can include:

• Director
• Director of Photography
• Camera operator(s)
• Lighting
• Sound
• Grip
• Production Assistants

10. Video Editing and Output: Bringing all the elements of the production together happens in post production where the final video is assembled.

11. Overhead: It is important to keep the lights on at MarketingOC Studios. So, we need to ensure that we provide the best equipment and operational management to serve our clients. These factors include:

• Equipment (Cameras, Lights, Sound, Studio, Computers, Software)
• Insurance (Liability and Workers Compensation)
• Rent

12. Distribution and Marketing: A video will only begin to serve its purpose if it is viewed by your target audience. MarketingOC Studios helps you to reach your audience.

• video distribution
• video marketing
• video seo
• video sem

This should give you some idea of the script to screen video production costs and services that goes into the final number you receive in a video production and marketing proposal from MarketingOC Studios.

An upcoming post will take a more streamlined approach to video production if your needs are more simple.

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According to a tongue and cheek FeDex ad, there are 10 items needed to include in your Super Bowl ad if you hope to finish on top:

Watch the video:

To summarize they feel a Super Bowl ad should include:

1. Celebrity
2. Animal
3. Dancing animal
4. Cute kid
5. Groin kick
6. Talking animal
7. Attractive females
8. Product message (optional)
9. Famous pop song
10. Bonus ending

Your busines likely doesn't have the budget for a Super Bowl ad, and fortunately - your business doesn't need a Super Bowl ad. You need an anti-Super Bowl ad! What's that? Well, first off, I am a big fan of the Super Bowl - I love the game and as an ad guy - I love the ads. However, I am fairly certain that my destiny is not to produce a Super Bowl bowl ad, rather, to help my clients reach their customers with an anti-Super Bowl ad. An Anti Super Bowl ad is a video ad that:

• Tells a story
• Targeted
• Relevant
• Informational
• Engaging / Entertaining (as appropriate)
• Produced well, but not overproduced
• Worth sharing
• Achieves the goals of the viewer - while helping your business reach its goals.

Of course, your Anti Super Bowl ad may also contain some items in the FedEx list, but only the elements that allow you to achieve your goals - without the need to spend the $3 million for your 30 second spot.

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The Taste of Korea TV show that I directed has been airing on KOCE for over a week now.The show takes  the audience on a cultural and culinary journey to Orange County's  Korean district in Garden Grove where the show hosts discover great food to serve at a surprise party later in the evening. 

I was very pleased with the outcome of the show and the positive feedback the show and I have received.  Of course, a TV production is a team effort that required a lot of people and elements to come together in sometimes tough circumstances.  However, the Taste of Korea really represents the best of Orange County video production and here are some reasons why:

 1. It focused on the Orange County community
2. It focused on a highlighting a local demographic niche in the orange county - Korean Cuisine
3. It was filmed entirely in Orange county
4. It was filmed on location at two local Orange County businesses and a local Orange County resident's home in Aliso Viejo
5. It was directed by Brian Fluhr, an Orange County based Director
6. It was a produced by an Orange County video production company
7. It is airing on KOCE, Orange County's PBS station
8. It's target audience is OC residents
9. It featured Orange County talent and extras
10. Local Orange County restaurants provided craft service for the cast and crew

With so many issues going on in Hollywood right now, it is such a privilege to be able to provide Orange County video production services to my home town community. Now I just need to find away to get involved with the other video production that is filmed here: The Real Housewives of Orange County. I may have to have my wife tryout for the show --- NOT!

 

 

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Ok, sometimes we like to toot our own horn a bit so here goes...

Orange County Director Brian Fluhr Officially Wraps Up Taste of Korea TV Show Production

Director/ Producer Brian Fluhr of MarketingOC Studios officially wraps up another video production focused on life in Orange County, CA.

FOR IMMEDIATE RELEASE

Nov 26, 2008 - (Orange County, CA) - Corporate Video and TV Producer/Director Brian Fluhr of MarketingOC Studios has announced that he has officially wrapped up the first of the new cooking and cultural exploration show "Taste of Korea." The show was exclusively filmed in three Orange County locations in Garden Grove and Aliso Viejo, California during the month of August 2008.

"Although the final video production had wrapped up months ago, I never feel my Director role is complete until the show airs. I am very pleased that KOCE-TV has scheduled the show to run throughout December," said Brian Fluhr. "This was an exciting project to Direct. I was thrilled to be able to participate in this video production focused on Orange County businesses and sharing the rich culture that makes Orange County such an amazing place to live."

During the show viewers join host, Camille Dixon, as she visits the Korean District in Garden Grove to discover the taste and health benefits of Korean Food while dining at a restaurant and shopping at a Korean market. The show closes with the host throwing a pool side Korean barbecue surprise party filmed at a residence in Aliso Viejo, CA.

Producer / Director Brian Fluhr is the principal of MarketingOC Studios, an Orange County based online video and interactive media production and marketing company. The studio focuses on helping businesses leverage online video and social media to connect with customers and grow their business.

For more information about Brian Fluhr or MarketingOC Studios, please visit http://www.marketingoc.com or call 949.313.4042.

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...and one final note: Happy Thanksgiving!

 

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