Trending on Twitter: Cavaliers owner not too happy with Lebron James…and says so in Comic Sans Letter
Posted on 09. Jul, 2010 by Patrick Curl in Social Media
This is laughable. I’m an ohioan, not in Cleveland, but I’ve always liked the Cavs. I’m also a Utah Jazz fan, though.
Recently Dan Gilbert the majority owner of the Cleveland Cavaliers wrote a not too nice letter aimed at Lebron James basically calling him a coward, and betrayer. Which I agree with to some extent, but…. you can’t take someone seriously who writes in Comic Sans font…seriously!
I couldn’t make this up, I’m not that funny. Comic sans is not the font of choice for business communications or irate letters, in fact it generally softens the blow. You can’t really get mad or upset reading a letter using it. Sorry..but it’s the truth.
That’s why old ladies, children, chain letter senders use comic sans, because they either don’t know better, they think its cute, or their topic just isn’t to be taken serious.
Comic Sans is now a trending topic on twitter right above LeBron James. It’s just amazing how fast stupid news can travel via the internet.
One thing that Dan Gilbert did say was that he guarantees that Cleveland will win a championship before Lebron James does, and I sure hope he’s right. Ohio could use a championship win – they’re definitely due!
Read the letter here.
The takeaway for social media marketing is -with the spread of information so fast, you need to always double check that your content really fits the mold. Get some opinions if you need to but make sure that it doesn’t make you look stupid. I mean a lot of people are asking how someone who types in Comic Sans can possibly hope to manage an NBA team, and it really makes the rest of the ohio business community look bad.
On behalf of all Ohio business owners let me just say that the laughable Dan Gilbert does not speak for the rest of us, we know better than to submit a letter in silly fonts, and how to be professional.
[via TechCrunch]
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