Linked-in Answers is Your Answer to Becoming an Authority
Posted on 11. Jul, 2010 by Patrick Curl in Social Media
It never hurts to be known as an ‘authority’, or have a credibility boost. Super CEOs like Steve Jobs, Eric Schmidt, Mark Zuckerberg are famous of their own rights because of what they built.
You can become ‘Linked-in Famous’ because of what you share: The right answers, and lots of them.
The Answers section of Linked-in is an amazing resource for building connections, and getting your name our there in your field.
Here are some tips and tricks to getting the most out of Linked-in Answers.
1. Be a Linked-in Open Networker(LiON). Linked-in is about meeting other business people and sure some might be trying to sell you something, but a lot of time strategic partnerships can be formed where you might tell a customer about someone else’s services and they will refer their customers to you that have a need that they don’t fill.
Being an open networker basically means that you will give anyone a chance of connecting with you, if they prove to be spammers you can later on delete them. Be open to every connection, and you will expand your network and your business.
There’s a movement on Linked-in called ‘LiON’. It’s basically where you put ‘LiON’ in your description, so that people who see you answers, and activities on Linked-in will know that they can connect with you, and you will accept their connections and vice versa.
2. Stay on Topic. It’s important when using Linked-in answers, or any answers, or blog posts that you stay extremely focused on topics that are related to your industry. The more relevant it is the more likely people will start to notice you and will even recommend you for answers, give you the ‘best answer’ designation, and connect with you on linked-in.
These connections always have the opportunity of opening doors to future clients and customers and they also help to brand you as an expert in your field.
3. Use good formatting / grammar. Make sure to use a lot of white space if your Answer is rather long, it helps to break it up and make it easier to read. Also be sure to use proper spelling, grammar, and punctuation – some people are very nit-picky on that and it can make you look a lot more professional.
Also be sure to include some links from time to time to resources people can use to find more information. Sometimes you can include your own links in these, but I would shy against doing that on a regular basis as it could be considered spam.
4. Get to the top if you can. If you want to build a lot of credibility fast then becoming the top Answer submitter for the week is a good way to do this. Generally it takes about 300-400 answers a week to get you to this top spot, but it can get you a lot of new connections, and will help to make people ‘recognize’ your name which goes a long ways towards self-branding.
Don’t have time for that? Then at least try for the top 10 spots, as these will still give you some extra exposure.
Sharing Time: What success have you had with Linked-in Answers with regards to marketing your business?
About the Author
Patrick Curl Has Written 23 Articles For Us!
Patrick has been in web marketing for 9 years and social media marketing for 3 years. His presence on our marketing team is a real asset to the company.Related posts:
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