Simple, But Powerful Small Business Advertising
Posted on 03. Nov, 2008 by Brian Fluhr in Blog, Social Media
If you are a small business, a simple and cost effective solution to encouraging customers to spend more time at your business location (e.g. so you have more time to close a sale) is to offer free WiFi. According to AdRants, one smart business has even found a way to make the free WiFi they offer pay off in marketing and sales.
"By continuously changing the names of their store networks to such things as OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatteGetBrownieForFree, the chain is able to both promote items as well as guilt patrons into realizing free WiFi really isn’t totally free."
In these tough economic times, this is perfect guerilla marketing tactic to gain an incremental increase in sales.
There are lots of ways to spend your Orange County advertising dollars, but this may just be the simpliest, most cost effective method that you can do yourself.
About the Author
Brian Fluhr Has Written 77 Articles For Us!
Brian is the strategic marketing and advertising driving force behind MarketingOC and the sales driving campaign strategies and tactics the agency provides to its clients. Brian lives in the O.C. and loves his family, his dogs and his Ipad.Related posts:
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