MarketingOC Mobile Marketing Services

AT&T's Pay Per Call Advertising Stall

Posted on 21. Oct, 2009 by Brian in Blog, Social Media

As cosumers and marketers, we live in a transparent, on demand world. If we want to get a client’s Google Adwords campaign up and running immediately, Google gives us the near instant power to do so. If we want to get a client set up on Twitter or Facebook – done…1.2.3.

So, you can imagine how frustrated we are having decided to test out AT&T Interactive’s Pay Per Call advertising program.  The concept is simple – it’s just like pay per click, but instead, you pay when someone actually picks up the phone and calls you. We are excited about testing this tactic – feeling that this may be a cost effective solution for our clients – however, we are disappointed to find that it can take up to 3 days for our ad to be approved. 

Really, 3 days? I don’t get it. I want to proactively give AT&T money in return for advertising results (qualified phone calls) and it takes three days for approval?

AT&T, we are not off to a good start here.

I will keep you posted on the progress and the results.

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 Update:  Oct. 22 – 3:42 PM Pacific Time.

Just checked our AT&T Interactive Pay Per Call account. This is what I see….

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Reason: New Ad ? Acceptance Review Required 

In order to ensure the quality of our callers’ experience, we review every new ad before accepting it to appear within our network, a process which can take up to three business days. The “pending acceptance” status means that your ad hasn’t yet been accepted. Once accepted, the status of your ad will be updated.

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This is day 3. Ridiculous. It  is just one more reason I am annoyed with AT&T – poor Iphone cellular service is #1. How can one text ad with a phone number take 3 days for approval? Plus, they already took our money to run the ads. Hmmm…maybe the results of or our test will change our minds, but as of right now, I am having a hard time thinking we will recommend this service to our clients – or at least those clients who are looking to get their campaign start quickly!

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