AT&T Interactive Continues to Drop the Ball on Pay Per Call
Posted on 11. Nov, 2009 by Brian in Blog, Social Media
Here’s one service we will not be recommending to our clients: AT&T Interactive’s Pay Per Call service. After a lengthy process to get a simple ad up and running, (see my previous post), our ad is running. We run the advertisement M-F from 7:30AM to 4:30PM in the Orange County, CA market. The ad is only supposed to display during these hours. Yet, in reviewing the account detail on our account, I discovered a charge for a pay per call that occurred on Sat, Nov. 7. Our ads are not supposed to run on weekends as we are not in the studio to answer those calls.
So, why did we receive a charge for a call that occurred on a weekend? I don’t know, so I submitted the question through the customer support email form on the AT&T Interactive web site. It’s been 3 days, and I have not received a response.
AT&T Interactive clearly doesn’t get it. If AT&T wants to have a chance to play with Google, Yahoo and Microsoft in the pay per click/call ad space, it better get it’s act together. Self service merchant advertising is clearly a winning solution for all parties involved, but when AT&T doesn’t respond and doesn’t provide advertisers with the tools of transparency to answer their own questions, AT&T will clearly lose.
Of course, it is not that I care about AT&T winning or losing – I care about offering effective advertising and marketing solutions for our client’s. AT&T Interactive’s Pay Per Call is clearly not one of the those solutions.
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