More Orange County Doctors Turn To Advertising
Posted by: Brian Fluhr on Apr 14, 2009
An interesting trend that seems to be emerging in our Orange County advertising agency is that we are getting more inquiries and (luckily) more business from doctors and professionals in the medical field. The simple fact is, doctors are feeling the crunch on the economy too. You would think that the one service that people wouldn't cut corners on is healthcare. But that is exactly what consumers are doing.
So, what is a doctor to do? Well, if they are spending less time with patients, then they have more time to focus on their business. Of course, the best way for a doctor to grow their business is by attending to their patients, providing quality care and leveraging the referrals come from providing each patient with a quality healthcare experience. However, even the best doctors can find that their appointment schedule is not as full as it used to be. That is why we are fielding more calls from doctors and their business managers - to help fill their calendars.
It is a unique opportunity to consult with doctors, rather than have them consult with me about a cold, or a flue or an injury. Now, I am the one who they are turning to for advice. Doctors don't get into healthcare to be marketers. Of course, some doctors perform marketing better than they provide healthcare, but that is the exception rather than the rule.
What I see with doctors as I do with other small businesses - is that doctors know their specialty -and that specialty, is not marketing. So, when business is slow, they are turning to the advisors that can help grow their business. I am glad the marketing services we provide can be of assistance to helping doctors reach patients - you never know, a new patient may come from seeing an ad we created for a doctor and as a result, that doctor may provide a service that saves a life (lifesaving advertising -that's right, a new term I just created when writing this blog post. You heard it here first!) OK. maybe that's a stretch. But the bottom line is, doctors run a business. When their business is slow - they realize that to increase business, you need to market. Then, these smart doctors contact MarketingOC to create and execute that marketing.
Now, I don't have dental insurance so I have put off going to see the dentist myself - oh maybe that only has a little something to do with the economy - but more to do with the fact I don't like going to the dentist!
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