MarketingOC Studios

Effective advertising and marketing is not about getting people to spend.

It's not about getting people to buy.

It's about getting people to believe.

Getting people to...

• Believe they want to have a relationship with your business.
• Believe that your products satisfy their needs.
• Believe that your services will help them accomplish their goals.
• Believe that what they buy today will live up to their expectations tomorrow.

When people don't believe, they don't want to spend.

And people are spending. Don't let the grim news of the economy fool you.

People need stuff. They will spend money. But, they need to believe that they are making smart choices where they are spending their money.

This is the same for B2B as well as B2C.

Who in today's workplace wants to get blamed for making a bad purchasing decision? No one.

It's time to start building belief in your marketing...

It's not about just telling people to believe.

You should begin by cutting all the corporate feel good messaging:

We are the leader...

We are the largest...

We offer the most comprehensive...

Save that for your internal meetings.

Instead focus on the real value, benefit and magic of what you have to offer.

Disneyland doesn't sell rides, food, entertainment - they sell the Disney Magic.

It's a feeling, it's an experience, it's a belief that people young and old share.

Marketing can help convey your message - but belief comes from the interaction you have with your prospective customer.

Social media helps to enable these interactions with a greater transparency , amongst more people, with a highly target approach. You can use social media to have a conservation, build trust and eventually, create the belief that results in relationships and sales.