Act Like A Bear Who Doesn't Sleep - Make The Mind Share Sale

Posted by: Brian Fluhr on Mar 27, 2009

Tagged in: small business , marketing , advertising

Sure, the economy stinks.

You don't want to advertise because your prospects aren't buying.

I hear you.

Go ahead, crawl into your den.

See what your chances are as you turn off the marketing funnel.

Some bears will sleep through the hibernation of a down economy.

Some bears will emerge weaker, not having eaten (wasted advertising, not resulting in sufficient sales)

Some bears will die.
What if instead of hibernating, you didn't rest?

You go outside and explore new territory.

Territory once dominated by the other bears - the other bear that are now hibernating.

Sure it's tough, there's not a lot of food (customer $'s), but you are making your presence known.
As the other bears sleep, you can now start taking over their territory.

You lay the groundwork for dominance by eating more (marketing)
Capture Mind Share

(Photo: The American Bear Association)

You gain mind share amongst others in the forest (your prospects), that you are the Big Bear in the forest.
Your are getting bigger and stronger while the other are sleeping.

You begin to emerge as the new leader.

You are the bear that everyone in the forest begins to respect and turns to (sales)
You are the bear that realized that to survive, you have to take risks - but intelligent risks (targeted, measurable advertising)

You are the bear that thrives while the other bears (competitors) struggle to regain their position in the forest (market)

Don't let your business hibernate - now is the time to build mind share. To ensure that when prospects are looking for the products and services that you offer - today, tomorrow or in 6 months, your business is their first choice.